1. Vitamins and Supplements
Vitamins and supplements remain a dominant product category for US Shopify merchants, with a diverse range of products from immune boosters like vitamin C and zinc to pre-workout formulas enhancing gym performance. The increased interest in sleep aids, such as melatonin gummies, and the surging popularity of magnesium spray benefits highlight a growing consumer focus on health and wellness. Google Trends reported a 300% increase in searches for “magnesium spray benefits” in the past year, reflecting this trend.
Marketing Strategies:
- Collaborate with fitness and health influencers to showcase product benefits.
- Highlight testimonials and reviews from satisfied customers.
- Offer bundle deals or subscriptions for regular users.
2. Skin Care
Skin care products continue to trend, appealing to all ages and genders. The demand for high-quality, ethical, sustainable, and cruelty-free products is growing. Ingredients like hyaluronic acid, vegan formulations, and retinol are particularly popular. Snail mucin, used for its potential to stimulate collagen production and reduce redness, saw a 1,900% increase in Google searches.
Marketing Strategies:
- Collaborate with beauty influencers to showcase skin care routines.
- Offer product samples or mini-sizes for customers to try.
- Highlight before-and-after results from real customers.
3. Makeup
Makeup remains a trending category with continuous innovation in tools and techniques. Lip stains have shown consistent search interest since mid-2022, despite a slight decline in average monthly searches.
Marketing Strategies:
- Utilize celebrity endorsements, like Rare Beauty with Selena Gomez.
- Create makeup tutorials to help customers use their purchases effectively.
4. Coats and Jackets
The demand for coats and jackets is driven by seasonal changes and a growing interest in outdoor activities. The outdoor clothing market is expected to reach $45 billion by 2027. Brands like Arc’teryx are popular for their luxury hiking jackets.
Marketing Strategies:
- Consider dropshipping or affiliate partnerships to reduce costs and increase reach.
- Review and promote fashionable garments through a website or social media channel.
5. Bicycles
Ebikes are transforming the cycling world, making commuting easier, especially on hilly terrains. Interest in ebikes has steadily increased, with a 10% annual growth rate projected until 2030.
Marketing Strategies:
- Tailor marketing content to specific target audiences, such as hunters.
- Dropshipping can be effective despite the size and weight of ebikes.
6. Art and Crafting Materials
Arts and crafts, particularly popular during the COVID-19 pandemic, remain trending. Keywords like “crochet kit” and “pottery clay” show significant search volume.
Marketing Strategies:
- Offer ethically sourced materials and promote sustainability.
- Highlight personal fulfillment and self-sufficiency aspects.
7. Drinkware
Insulated tumblers and shot glasses are top-selling items due to their practicality and environmental friendliness. The market for tumblers is expected to reach $1.9 billion by 2028.
Marketing Strategies:
- Focus on niche keywords to attract specific buyers.
- Consider private labeling to add branding to popular items.
8. Perfume and Cologne
Consumers are shifting towards androgynous, premium, natural, and personalized scents. SEO is crucial for this category, as searches often include brand and product names.
Marketing Strategies:
- Create B2B ecommerce websites to produce fragrances for businesses.
- Enhance sensory marketing for brand association.
9. Wine
The wine market is diversifying with interest in organic, natural, and unique regional wines. Searches peak during holiday seasons.
Marketing Strategies:
- Develop new business models like wine tasting communities.
- Use innovative ways to educate and sell directly from producers.
10. Socks
Socks offer endless variation opportunities, making them a consistently profitable ecommerce item.
Marketing Strategies:
- Target niche audiences with licensed artwork or designs.
- Sell subscription boxes or product bundles.
11. Bedsheets
Bedsheets are a household staple with many niche opportunities tied to materials like linen and flannel.
Marketing Strategies:
- Expand the product catalog to include pillows, comforters, and related items.
- Use tools like Shopify Collective for product curation.
12. Posters and Artwork
Ecommerce has opened global opportunities for artists to sell their work. Print-on-demand is a popular method to reduce upfront costs and storage needs.
Marketing Strategies:
- Highlight the story behind each piece.
- Partner with print-on-demand companies to offer various sizes and formats.
13. Candles
The global candle market is valued at over $10 billion. Candles are used for home decoration and relaxation.
Marketing Strategies:
- Promote homemade candles as an easy-to-produce product.
- Emphasize the use of candles in different settings, like spas and restaurants.
14. Bath and Body
Bath and body products, such as bath salts and bath bombs, offer therapeutic benefits and are popular for home-spa experiences.
Marketing Strategies:
- Turn homemade products into recognizable brands.
- Highlight unique ingredients like CBD for added relaxation.
15. Cookware
Premium cookware like cast iron pans is in demand. Consumers seek buying advice, making content like comparison videos valuable.
Marketing Strategies:
- Innovate with unique kitchen products.
- Use social media campaigns to highlight product benefits.
16. Nail Care
The nail care market grows by around 5% annually, with a focus on products promoting nail health.
Marketing Strategies:
- Use aspirational and lifestyle influencers.
- Release limited edition or seasonal products to encourage repeat purchases.
17. Underwear
Underwear is essential and profitable due to its small size, weight, and high margins. Inclusive and flattering designs, like those from SKIMS, are particularly successful.
Marketing Strategies:
- Target underserved market segments.
- Leverage social media ad campaigns to boost consumer interest.
18. Motor Vehicle Parts
Ecommerce for motor vehicle parts allows consumers to compare prices and order parts conveniently. Car accessories like dash cams and phone mounts are gaining popularity.
Marketing Strategies:
- Highlight certifications to ensure safety standards.
- Provide detailed product descriptions and buying guides.
19. Mobile Phone Accessories
The smartphone accessories market thrives with each new phone release. Products solving common problems, like phone grips, are popular.
Marketing Strategies:
- Showcase unique features through Instagram and TikTok.
- Use SEO-optimized blog posts targeting specific phone models.
20. Blankets
Blankets offer opportunities to corner niches, such as weighted blankets or luxury materials like cashmere.
